Spotlight on … the voice over – Part 1

Over the coming weeks we’ll be demystifying the various stages involved in producing your TV or radio commercial as part of our ‘Spotlight on …’ series. To get the ball rolling, let’s talk voice overs. Once you’re happy that your radio commercial script or TV commercial storyboard contains everthing you want to tell your customers, who gets the job as …

Radio Grows

Radio is the fastest growing medium, latest figures reveal We thought this was very interesting to hear about Radio advertising, in a report from radiocentre.org. Radio is the fastest growing medium, with its 12.5% growth putting it ahead of the entire market including the internet, according to the latest Advertising Association/WARC Expenditure Report. Many of radio’s biggest advertisers hiked their spend …