Radio is the fastest growing medium, latest figures reveal
We thought this was very interesting to hear about Radio advertising, in a report from radiocentre.org.
Radio is the fastest growing medium, with its 12.5% growth putting it ahead of the entire market including the internet, according to the latest Advertising Association/WARC Expenditure Report.
Many of radio’s biggest advertisers hiked their spend on the medium significantly, with Asda doubling its investment while Sky spent three times as much as this time last year.
The figures reinforce continued strong performance by the sector, which kicked off the year with a record audience of 36 million listeners in Q1 2018.
The report also revealed that UK advertising spend in Q1 2018 rose 5.9% year-on-year to reach £5.7bn, the 19th consecutive quarter of market growth and 1.3 percentage points ahead of forecast.
So, it seems radio is fighting back as a viable and cost effective medium to promote your business. We’ll be keen to see how this story develops.
Damian is the Creative Director at Redolution.